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MAXER GLOBAL PRIVACY POLICY

Last Updated: November 8, 2025

This Privacy Policy ("Policy") describes in comprehensive detail how Maxer Inc., a Delaware-registered corporation ("Maxer," "we," "our," or "us"), collects, uses, discloses, stores, protects, and transfers information in connection with the Maxer mobile application, website, APIs, analytics systems, and associated services (collectively, the "App" or "Services").

This Policy is intended to satisfy legal requirements under:

  • The General Data Protection Regulation (EU) 2016/679 ("GDPR") and UK GDPR.
  • The California Consumer Privacy Act (CCPA/CPRA) and related U.S. privacy laws.
  • Applicable privacy and data protection laws in Canada, Australia, Israel, and other jurisdictions where Maxer operates.
  • Apple App Store Review Guidelines, including requirements for disclosure of data collection, storage, use, and deletion.

By downloading, installing, or using Maxer, you acknowledge that you have read and understood this Policy and agree to the collection and use of your information as described herein. If you do not agree, please uninstall the App and cease using our Services immediately.

1. COMPANY INFORMATION AND CONTACT

Controller:
Maxer Inc.
Registered in the State of Delaware, United States.

For privacy inquiries, data access, or deletion requests, contact:
📧 support@maxer.pro
🌐 https://maxer.pro

Maxer acts as the "data controller" for personal information processed through the App, except where third-party processors (e.g., Firebase, RevenueCat) act under their own privacy policies as independent controllers.

2. SCOPE OF THIS POLICY

This Policy applies to all data collected:

  • Through the Maxer iOS application, including camera-based facial scanning features.
  • Through Maxer's website, analytics systems, support channels, and in-app events.
  • From users worldwide, regardless of jurisdiction, subject to local legal adaptations.

It governs data collection from both identifiable and anonymized users, whether or not they maintain an active account.

This Policy does not apply to external links, third-party websites, or social media platforms that are not owned or operated by Maxer. We encourage you to review their respective privacy policies.

3. OVERVIEW OF THE MAXER SERVICE

Maxer is an AI-driven performance and wellness platform that analyzes face data and related inputs to generate real-time insights about hydration, stress, sleep, and recovery. Users may optionally provide health and fitness preferences to receive personalized workout or recovery plans.

Maxer integrates:

  • Firebase (Authentication, Firestore, Storage, Crashlytics) for account and data management.
  • RevenueCat and Superwall for billing, paywall, and subscription entitlements.
  • Google Sign-In and Apple Sign-In for secure authentication.
  • Cloud-based analytics for diagnostics, app improvement, and fraud prevention.

Maxer is not a medical device and is intended solely for general wellness and performance optimization.

4. TYPES OF DATA WE COLLECT

We collect information that falls into the following categories:

A. Account & Identity Data

  • Name, display name, email address, and optional profile photo.
  • Optional gender or demographic information.
  • Apple ID / Google ID / Firebase UID / anonymous user UUID.
  • Device identifiers (e.g., model, OS version, language, region).
  • Authentication tokens and session metadata.

B. Biometric-Style & Camera Data

  • Facial images or short video frames captured during daily face scans.
  • These images are analyzed to derive hydration, stress, sleep, and recovery indicators.
  • Derived metrics (numerical scores and trends) are stored in Firebase Firestore.
  • Raw facial imagery is deleted or overwritten immediately after processing unless retained temporarily for diagnostic model calibration.

Important: Maxer does not use face data for identification, surveillance, or advertising. It is processed solely to provide performance insights.

C. Device & Technical Data

  • Device model, operating system, IP address, timezone, and language.
  • App usage statistics, crash reports, event logs, and analytic signals.
  • Network and diagnostic data to maintain stability and security.

D. Subscription & Transaction Data

  • Product identifiers, purchase and entitlement status, receipts, and restore history.
  • RevenueCat and Superwall process subscription data in coordination with Apple App Store billing systems.
  • We receive limited metadata necessary for entitlement validation.

E. Optional Fitness & Health Inputs

  • Voluntary data such as workout goals, training preferences, or body measurements.
  • This information personalizes plans and is not mandatory.

F. Customer Support Data

  • Messages, screenshots, or attachments sent to support@maxer.pro or through in-app feedback.

G. Automatically Collected Data

  • Log files, analytics events, crash diagnostics, and anonymized usage metrics.
  • We may aggregate this data for AI model improvement and research.

5. PURPOSES AND LEGAL BASES FOR PROCESSING

We process your information only where lawful under applicable data protection laws.

A. Purposes

  • Service Delivery: to operate, maintain, and improve the App.
  • Personalization: to tailor insights and recommendations.
  • Subscription Management: to process purchases, entitlements, and paywalls.
  • Analytics & Diagnostics: to understand performance and troubleshoot errors.
  • Security: to detect fraud, abuse, or unauthorized access.
  • Compliance: to fulfill legal and regulatory obligations.
  • Customer Support: to respond to your inquiries and feedback.
  • Research & Development: to enhance algorithmic models, provided data is anonymized.

B. Legal Bases (GDPR)

  • Consent – for processing biometric-style data and optional inputs.
  • Contract – for providing requested services and managing accounts.
  • Legitimate Interest – for analytics, fraud detection, and improvement.
  • Legal Obligation – for compliance with tax, accounting, and regulatory duties.
  • Vital Interests – only when necessary to protect the safety of individuals.

You may withdraw consent at any time via the in-app "Delete Account" feature or by contacting support@maxer.pro.

6. HOW WE STORE AND PROTECT YOUR INFORMATION

Maxer employs industry-leading security practices:

  • All communications use TLS 1.3 encryption; stored data is encrypted with AES-256.
  • Firebase Security Rules restrict access strictly by authenticated user ID.
  • API keys and credentials are managed via secure configuration.
  • Regular penetration tests, code audits, and compliance reviews are conducted.
  • Access to data is limited to authorized staff under confidentiality obligations.

While we maintain robust safeguards, no system is perfectly secure. By using Maxer, you acknowledge and accept the inherent risks of online data transmission.

7. DATA RETENTION POLICY

  • Facial imagery: retained only for short-term analysis and deleted after processing.
  • Derived metrics and account data: stored for as long as your account remains active.
  • Aggregated and anonymized data: may be retained indefinitely for research and AI improvement.
  • Backups: maintained for disaster recovery under time-limited retention.

When you request deletion, all personal and biometric-style data linked to your account will be erased from active systems and scheduled for secure deletion from backups.

8. DATA SHARING AND THIRD-PARTY PROCESSORS

Maxer does not sell, rent, or trade personal information. We share information only as necessary to operate and improve the Services, under strict data protection agreements.

A. Categories of Recipients

Service Providers and Subprocessors

  • Firebase (Google Cloud Platform): authentication, Firestore database, file storage, crash analytics, and hosting.
  • RevenueCat: subscription management, purchase validation, entitlement tracking.
  • Superwall: paywall presentation, user segmentation, and campaign performance.
  • Google Sign-In / Apple Sign-In: secure OAuth-based authentication.
  • Analytics Providers: app diagnostics, anonymized usage trends, crash reports.
  • Cloud Infrastructure: secure storage and compute services in the U.S. and EU.
  • Professional Advisors: auditors, legal counsel, accountants, and consultants bound by confidentiality agreements.
  • Legal and Regulatory Authorities: where required to comply with applicable law, legal process, or enforceable government request.
  • Corporate Transactions: in the event of a merger, acquisition, restructuring, or sale of assets, your data may be transferred under equivalent protection standards.

B. Data Processing Agreements

All third-party subprocessors operate under Data Processing Agreements (DPAs) requiring compliance with GDPR Article 28, CCPA, and relevant international frameworks. Each processor is contractually prohibited from using personal data for purposes other than providing services to Maxer.

9. INTERNATIONAL DATA TRANSFERS

Because Maxer operates globally, your information may be transferred to and processed in countries other than your own.

When transferring data from the European Economic Area (EEA) or United Kingdom, we implement appropriate safeguards such as Standard Contractual Clauses (SCCs) approved by the European Commission and the UK Information Commissioner's Office (ICO).

Data hosted in the United States is protected by encryption and contractual safeguards consistent with GDPR Chapter V.

Where local laws require, we obtain your explicit consent before transferring data internationally.

By using the App, you consent to such transfers under the protections described above.

10. USER RIGHTS AND CONTROLS

Depending on your jurisdiction, you may have certain rights with respect to your personal information.

A. Access and Portability

You have the right to request a copy of your personal data in a structured, machine-readable format.

B. Correction

You may request correction of any inaccurate or incomplete data stored about you.

C. Deletion ("Right to be Forgotten")

You may request deletion of all personal and biometric-style data at any time using the in-app "Delete Account" feature or by emailing support@maxer.pro.

D. Restriction and Objection

You may request that processing be limited to essential functions or object to processing based on legitimate interest.

E. Withdraw Consent

You may withdraw previously granted consent (for example, camera or face-scan access) without affecting prior lawful processing.

F. Non-Discrimination

Maxer will not deny access, charge different prices, or offer different services based solely on your exercise of privacy rights.

We may require verification of identity before fulfilling any request. Requests will be addressed within the timeframe required by law (typically 30 days under GDPR and 45 days under CCPA).

11. CHILDREN'S PRIVACY

The Services are designed for adults aged 18 years and older. We do not knowingly collect or process personal information from minors. If you believe that a minor has submitted data, please contact us immediately; we will delete the information promptly.

12. HEALTH AND BIOMETRIC DATA DISCLOSURE

Maxer processes camera-based facial data and derived biometric-style metrics solely to provide user-requested functionality.

  • All biometric-style data is processed with informed user consent.
  • We do not use face data for identity verification, recognition, surveillance, or marketing.
  • Biometric and wellness-related information is stored only as derived metrics, not as raw facial imagery.
  • Users may delete biometric-style data at any time via the in-app controls or written request.

Maxer complies with global biometric regulations where applicable, including Illinois BIPA, GDPR Article 9, and similar state or national privacy laws.

13. WELLNESS AND MEDICAL DISCLAIMER

Maxer provides insights solely for general wellness and performance optimization. It is not a medical device, does not offer medical diagnosis, and does not replace professional healthcare advice.

The AI-generated metrics (hydration, recovery, stress, sleep indicators) are estimates based on algorithmic analysis of visual inputs.

These insights should not be interpreted as medical or clinical guidance.

Always consult a qualified healthcare provider before making changes to your diet, exercise, hydration, or sleep routines.

By using Maxer, you explicitly acknowledge that:

  • The App's algorithms may contain inaccuracies or biases.
  • Metrics may vary across devices, lighting conditions, or environments.
  • You assume full responsibility for decisions made based on App outputs.
  • Maxer disclaims any liability for direct or indirect harm arising from reliance on the App's results.

14. SECURITY MEASURES

Maxer takes data security seriously and employs multiple layers of defense, including:

  • Encryption in transit and at rest (TLS 1.3 / AES-256).
  • Multi-factor access control for administrative systems.
  • Segregated environments for development, testing, and production.
  • Regular vulnerability scanning and third-party penetration testing.
  • Continuous monitoring for suspicious activity or breaches.

If a data breach occurs that may affect your personal data, we will notify you and relevant authorities as required by law (e.g., GDPR Articles 33–34).

15. DATA RETENTION PERIODS

Maxer retains personal data only for as long as reasonably necessary to fulfill the purposes described in this Policy or to comply with legal obligations.

16. AUTOMATED PROCESSING AND AI DECISION-MAKING

Maxer uses AI and algorithmic analysis to generate insights from facial data and self-reported inputs. No fully automated decisions producing legal or similarly significant effects are made without human involvement.

Our AI systems are trained on anonymized datasets and are continuously audited for bias, fairness, and transparency. Users may contact support@maxer.pro to request information about the logic or criteria used in AI-based analyses.

17. LIMITATION OF LIABILITY

To the maximum extent permitted by applicable law:

Maxer and its affiliates, directors, officers, employees, and agents shall not be liable for any direct, indirect, incidental, consequential, exemplary, or punitive damages arising from or relating to the use or inability to use the App.

This includes, without limitation, loss of data, profits, goodwill, physical injury, emotional distress, or technical malfunction.

The App and all content are provided "as is" and "as available," without warranties of any kind.

If liability cannot be excluded under local law, it shall be limited to the amount you paid to Maxer in the 12 months preceding the claim, or USD $50, whichever is lower.

18. INDEMNIFICATION

You agree to indemnify, defend, and hold harmless Maxer, its subsidiaries, affiliates, officers, employees, and partners from any claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of:

  • Your use or misuse of the App;
  • Your violation of this Policy or applicable law;
  • Any misrepresentation of your identity or health data;
  • Your violation of third-party rights.

19. GOVERNING LAW AND DISPUTE RESOLUTION

This Policy and any disputes related to it shall be governed by and construed in accordance with the laws of the State of Delaware, United States, without regard to conflict-of-law principles.

Any dispute arising out of or relating to this Policy shall be resolved exclusively in the state or federal courts located in Delaware, and you consent to such jurisdiction. Where permitted by law, disputes may be resolved through binding arbitration in accordance with the American Arbitration Association (AAA) Rules. You waive the right to participate in class actions or collective proceedings.

20. CHANGES TO THIS POLICY

Maxer reserves the right to modify this Policy at any time. When changes occur, we will update the "Last Updated" date at the top of this document. Significant changes will be communicated through in-app notifications, website postings, or email. Your continued use of the App after such updates constitutes acceptance of the revised Policy.

21. CONTACT INFORMATION

Maxer Privacy Office
Maxer Inc.
Email: support@maxer.pro
Website: https://maxer.pro

22. COMPLETE RELEASE AND WAIVER OF CLAIMS

By using Maxer, you irrevocably release and discharge Maxer, its affiliates, employees, and successors from any and all claims, demands, liabilities, or causes of action—known or unknown—arising out of:

  • AI-generated predictions or analysis inaccuracies;
  • Alleged misuse or loss of data;
  • Any physical, emotional, or financial harm related to App use;
  • Any reliance on insights provided by Maxer.

This waiver shall apply to the fullest extent permitted by law.

23. ENTIRE AGREEMENT

This Policy constitutes the entire agreement regarding privacy and supersedes any prior versions. If any provision is deemed unenforceable, the remaining provisions shall remain in full effect.

24. ACKNOWLEDGEMENT

By creating an account, scanning your face, or using any Maxer feature, you confirm that you:

  • Have read this Privacy Policy in full;
  • Understand the nature and risks of biometric-style processing;
  • Provide explicit, informed consent for such processing;
  • Accept and agree to all limitations, disclaimers, and waivers contained herein.

© 2025 Maxer Inc. All Rights Reserved.